Crew was an electro-maximal party that took place in well known São Paulo night clubs.
The organisers had a collection of images and video clips of what the maximal scene looked like abroad. Based on that imagery, my job was to create a visual system that would allow the party to be part of that community of DJs and visual artists, but with a unique voice at the same time.
The style called for vibrant colours, bold/handcrafted images and a good sense of humour.
Art direction / Illustrations