DESCRIPTION

Danone commissioned an upgrade of its website for Danacol. Danacol is a yoghurt drink with ingredients which help reduce cholesterol. The website had an active community of customers and Danone wanted to take it to the next level.
I worked closely with the account’s creative director to conceptualise a new experience for the customer which is more social and interactive.
I designed distinct content streams and engaging tools to allow customers to find advice about nutrition and exercise tailored to their profile. At the same time, the system would encourage customers to interact, learn about each other’s stories, share insights and empower and motivate each other to maintain healthy cholesterol levels.
I designed the website to appeal to customers with a wide age range and different levels of internet use.

MY ROLE

Art director

AGENCY

Blast Radius, Amsterdam