Danone already had the product working with an active user base. The brand wanted to take the user experience a step further.
I was involved in the conceptualization of the new experience along with the account’s creative director.
We’ve created streams of contents and tools that would enable users to find nutritional and exercising advice adequate to their profile. At the same time, the system would draw insights from the community activity to motivate users to keep the cholesterols level under control.
As an art director, my challenge was to design for an audience with a varied age range.