The brand approached Blast Radius with two tasks: join their marketing and community website together as well as a enhance the social experience for the players.
I worked along the account creative director, the content strategist and the UX designer on the conceptualisation of the project.
The concept was to enable players to level up their game. Either by looking into the players stats – passes completed or tackles, for example – and suggesting training routines based on the player’s weaknesses or matching players with other players of the same level or slightly better.
Also giving tools for players to communicate better and share their in-game content with the community.
As an art director, my challenge was to give life to the experience within the brand guidelines.
Blast Radius Amsterdam