The brand approached Blast Radius with two tasks: join their marketing and community website together and enhance the social experience for the players.
I worked along the account creative director, the content strategist and the UX designer on the conceptualisation of the project.
The concept was to enable players to take their game to the next level. We encouraged players to use their player stats such as passes completed to find training routines to improve their weaknesses and match up with other players at a similar or more challenging level. We also created tools for players to communicate with each other and share their in-game content with the community.
As an art director, my challenge was to give life to the experience within the brand guidelines.
Blast Radius Amsterdam