It all started with ABBA, who wrote the song. Then it became a stage musical and later on a musical film.
Bjorn Ulvaeus – one of the band members – wanted to take it to a next level, creating a party in which people could experience the world of Mamma Mia!
I was approached by Act Normal to define the art direction for the website. My challenge was to capture the mood and tell the story behind Mamma Mia! in a way that would invite people to join in the fun.


Art direction


Act Normal