Maximize is a electro-maximal record label. The music style is known for its extravagant beats and graphics.
They approached me with an open brief and wanted something to match the musical style. I took cues from the name itself – which I thought was very punchy and representative of the label. So I gave the logo a bold type, with very little negative space. The logo shape and possible applications would give them freedom to use the logo in many different types of media – much like the MTV logo.


Art Direction / Design