The product is a platform for online giveaway contests.
Brands that want to give away things for free – for instance, concert tickets – can use the product to quickly setup a contest website.
The startup approached me with the product and brand in place. They needed a commercial website that could communicate their product functionalities and advantages.
The nature of the ideas that needed to be expressed varied greatly – image based contests, text based contests, legal requirements to name but a few. My solution was to create a family of characters that could express these ideas in a fun way and still could live together as part of the same brand.


Art direction / Illustrations