Nike already had the option for consumers to walk into a physical store and order a personalised football team kit. But in order to do so, the consumer would have to go through a catalog, selecting styles, colours, logos and details, without having a clear picture of what the kit would actually look like in real life.
To address this gap, our team designed an experience that would allow consumers to order their kit quickly and easily and see the results in real time.
I worked as co-art director and designer on this project and completed a large part of the asset production.


Co-Art Direction


R/GA London