Nike already had the option for consumers to walk into a physical store and order a personalised football team kit. But in order to do so, the consumer would have to go through a catalog, picking and choosing styles, colours, logos and details, without having a clear picture of what the kit would actually look like in real life.
To solve that, R/GA designed an experience that would allow consumers to quickly browse through the catalog as well as see the results in real time.
I worked as co-art director and designer on this project and did great part of the asset production as well.


Co-Art Direction


R/GA London