Wine.com.br is the largest online wine store in Latin America. In order to further develop the wine market in Brazil, they commissioned a product with focus on content and tools that would connect costumers with new aspects of the wine world.
As a freelance art director, I worked closely with the CIO, management team and UX designer to conceptualise and define the user experience in its details and develop interface patterns that would better translate the UX concepts.
The company already had a legacy of rich content. I designed an interface that brings this content to life in an engaging – but not overwhelming – manner for the wine lover.
I balanced editorial and interface design to create a unified experience for the customer, whether they are interested in learning more about wine as a conversation starter or placing a new order for their favourite wine.
I trained the internal production team on how to produce good quality assets and maintain a consistent brand identity.
Art director / UI designer