Wine.com.br is the largest online wine retail store in Latin America. In order to further develop the wine market in Brazil, they offered a product with focus on content and tools that would help costumers to connect with the wine world beyond just the drinking.
As a freelancer, I was an art director working on a team with an UX designer, heads of departments and leaded by the CIO.
I worked along the UX designer conceptualizing and helping define the experience in its details, suggesting possible interface patterns that would better translate the UX concepts.
The company already had a legacy of rich content. The interface brings this content to life in an engaging – but not overwhelming – way to the wine lover.
Editorial and interface design walk along conveying a unified experience, weather the consumer is looking for a content that will provide her/him a conversation starter or browsing the web store.
Part of my role was to train the internal team on how to produce good quality assets and how to keep the right mood for the brand.
Art direction / Design